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| Project Zero |
This is the internal codename of the Galaxy S6, the supposed next Samsung flagship. So far, Samsung has been quietly codenaming its flagships with letters from the alphabet - the S4 was Project J, the S5 -- Project K, but rather than the S6 being ‘Project L’ (which also coincides with Android 5.0 ‘L’ollipop), it decided it is time for a reset.
It’s all back to the basics. After a few prosperous and worry-free years of growth, Samsung has to go to the drawing board to re-think its ‘next big thing’, which no longer looks so big after sales tumbled and the Galaxy S5 sold slower than the S4.
And frankly, a lot of the fairy tale growth for Samsung thus far
inexcusably late with its product cycle, taking years to make an adequate, large-sized iPhone. Now that there are two of them, and a mature market with a plethora of strong offerings from China, Samsung is starting to feel the heat and this time it’s serious. Samsung mobile head JK Shin is said to be leaving, replaced by Samsung electronics head BK Yoon.
One thing is certain: the Galaxy S6 will be a vastly different smartphone, aiming to show the best of Samsung in one device.
Design: entirely new vision
Design: entirely new vision
We’ve been criticizing Samsung a long time for its uninspiring, all-plastic, cheap-looking devices, and that chant reached a crescendo in the Galaxy S5, where the company ignored all hopes and pleas for a more refined style, and stubbornly released the S5 with the same plastic design.
With ailing financials, though, and a series of well-made, metal devices, Samsung might finally make a change.
Going back to the ‘Project Zero’ codename, it’s very likely that the reset it implies refers to the visual style of the device at most. After all, previous Galaxy S series devices were never criticized for their processors and performance power. All of this leads to one logical conclusion - Samsung is probably developing an entirely new style for the Galaxy S6.
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